Play Austin as an Instrument

A custom musical VR experience that engages guests with multiple brand sponsors.

In this custom experience, we let ACL fans interact with the city in a whole new way. With a pair of drumsticks fans could tower over downtown Austin and play entire buildings like instruments! They also got to rock out to an ACL artist and customize the song under the floating Tito’s Handmade Vodka bottle.

The key takeaway was providing a fun, unique experience for our guests while allowing them to interact with the sponsors and city in a way never before possible. Interactions with the sponsors would trigger fun animations or easter eggs that resulted in an expression of pure joy from the players.

We’ve been able to rebrand this custom VR experience for several events and sponsors.

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CREW
  • MODELING AND ANIMATION

    Moontower VFX

  • PRODUCERS

    Derek Gildersleeve, Willie Rockefeller

  • MUSIC

    CAPYAC

  • SHARE
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Custom VR Content

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