You are in a room with a single computer chip floating in mid air. Once you grab it, the walls fall down and you find yourself on a plank of wood one thousand feet above a mountain range. As you continue to build the new Ryzen PC, the environment changes around you, including a few surprises. 4D effects helped to fully immerse each guest, including a rumble pack strapped to your back and fans that turn on when the walls fall down.
The “Awe”: AMD was thrilled to have such an amazing experience running on the same PC they were launching. It proved in real time that the Ryzen system could handle robust VR experiences, and their fans were amazed.