An art contest unlike any other.

Red Bull takes the artwork off the page and into the headset

Archrival came to Originator with a simple ask, capture an artist inside a virtual painting. As part of their Doodle Art campaign, Red Bull follows a young artist on her doodling journey across various platforms, eventually ending up in a VR headset.

We collaborated with Archrival and filmed the Mixed Reality content in our studio in a full green screen environment. A moving tracked camera on a gimbal allows us to literally get inside the artwork during the creative process.

CREW
  • PRODUCER

    Archrival

  • TECHNICAL DIRECTION

    Derek Gildersleeve

  • CAMERA OPERATOR

    Paul Pryor

  • SHARE
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