Once the experience begins, users chose which part of the store they’d like to visit. The experience was guided by a friendly talking alpaca (the store mascot), who gave the guest valuable information about the new features of the store and helped them move through the experience seamlessly, all geared for an audience who had never enjoyed, much less heard of VR before.
We “game-ified” aspects of the experience, so guests could take a swig of wine, juggle tomatoes, or even bowl with some frozen chickens!
The final product was an absolute success. Guests got to get a tour of the store without having to travel across the country to see it. The client was able to take the experience and re-use it as needed for future events & meetings. The door is open for future add-ons to this experience (other parts of the store) and we couldn’t be happier with the product!