Originator's Branded Content Video Production Services

Originator provides end-to-end Branded Content solutions for new, emerging or established brands. Our process focuses on meaningful storytelling, genuine people, and relatable comedy to ensure high-impact results for our clients.

What is Branded Content Video Production?

Branded Content is any video, photo, or immersive experience that leaves a lasting impression of your brand on your audience. It doesn’t smell like a sales pitch. Our version of branded content is fun to be around. It’s a seemingly familiar stranger that makes you want to get to know them. We think of branded content as entertainment that leaves the audience wanting more. It’s your vibe, your values, and your voice, wrapped in a package that doesn’t get immediately skipped in the first 8 seconds.

WHY COMEDY WORKS FOR BRANDED CONTENT

Without getting too philosophical on how vital comedy is as an art form to the human race, we think comedy is the key to connection. Films, comedy specials, ads, comedy sketches and any media form are meant to communicate simple concepts of connection through sometimes complex visuals and storylines. Comedy is funny when we relate to the premise, and identify with the character. We use comedy because when you’ve established that connection the audience is now on your side. They trust you and will champion your brand as long as you keep making them laugh.

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Originator's Approach to Branded Content Video Production

Originator shines at taking our client’s vision and discovering a story that is genuinely entertaining. We know from experience that the perception of a brand from the very first instant the audience lays eyes on it can make or break the success of the campaign. We partner with agencies to execute their vision, and can help emerging companies solidify that first impression with a resounding “do tell me more!”

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Honesty is Easy

At least we think it is. It’s important to us that the truth be told by all parties and to your audiences. That trust gains lifelong followers and evangelists for your brand.

Play is Essential

We try to keep a kid’s sense of wonder and humor in all things. We find ourselves gravitating to the people and brands that do so as well. It brings down the audience's guard, and allows them to feel rather than judge. It’s a big part of why we want to bring more humor into the ad space.

The Message is in the Medium

A person down on a knee gifting a diamond ring inside a rusty can, wouldn’t feel so special. That’s why we specialize in accommodating the message of your brand with the right visuals, engaging storyline, dosed in the right format, all put together with the latest technology. Your vision is the diamond ring, our expertise is the gift wrap. We pair the two together to make sure your project gets the grand entrance it deserves.

Made for a Moving Target

What grabbed your audience last year might scroll right past them today. Tastes shift, platforms change, and one great piece of content can change how people see a brand. We stay with our clients from first concept through every round of new content, adapting as their audience grows so the message keeps landing.