Originator's Video Production Services

Originator is a full-service production studio specializing in Comedy, Branded Content, and Live Event Productions. From concept to post-production, we help brands and agencies navigate the evolving landscape of digital storytelling.

Comedy Video Production

Comedy is where we started over 2 decades ago in film school and our funny bone is till our strongest muscle. From comedy specials, to a branded spot that feels like a sketch, or even just a Lawn Party sketch, we write direct, and/or produce comedic content that actually lands. We’ve seen what works and what doesn’t with different audiences and when it works….we get that just sat down in a hot tub feeling.

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Branded Content Video Production

Originator provides end-to-end Branded Content solutions for new, emerging or established brands. Our process focuses on meaningful storytelling, genuine people, and relatable comedy to ensure high-impact results for our clients.

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Event Video Production Services

Originator has decades of experience producing video content and recording/broadcasting live events. From unique PR stunt live-streams, to massive public & corporate events in multiple locations and large crews, we dare you to give us a challenge. Live broadcast, streaming, event highlight video and pre-recorded content are all in our wheelhouse, and our experience brings a much needed calmness to the high-stakes world of live events.

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Livestream Video Production

Live streaming takes a particular skill set, plus the ability to stay zen-calm when the pressure's on. We're live, baby. There's no second take. Originator has more than a decade of live streaming and broadcast experience, in places ranging from packed theaters to empty fields. We bring the gear, the know-how, and the hard-won lessons to pull off a smooth stream wherever you need it.

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Social Media Video Production

Originator produces social videos and ads for brands that want the right kind of social engagement. We understand that creating something that is intriguing enough to watch past 8 seconds is hard, which is why we treat social as its own craft.

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VR Production

Originator builds immersive, interactive experiences that audiences become a part of. We’ve been at it since the beginning of VR and we’re still fascinated by it. We provide fun, and generally gamified experiences that allow the audience to interact with the brand or product, in an unforgettable way.

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Post Production Video Services

Originator's post team handles editing, color, and sound for productions of any size. We generally edit the projects we shoot, but we can also edit what you’ve already shot. From a single branded spot to a full comedy special, we take raw footage and turn it into something that's ready for the platform, the broadcast, or the big screen.

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WHY CHOOSE ORIGINATOR

Creative partner approach

Originator is not a vendor. Not a rental house. We are a true partner for brands, agencies, and creators who want high-end work without high stress.

This means we treat every project as our own. We put in the extra brian power and time with our clients to build something creative, clear, and genuinely fun to make.

Meet the Creatives

Director talking with a woman seated on a custom pink chopper motorcycle

Comedy expertise

Comedy is a major driver for us, and we try to infuse every project with a tasteful pinch of laughter. Our experience working with comedians and writing and creating our own comedic narratives helps us bring that confidence to our client and creator projects.

Our belief is that a comedy-forward approach lowers the guard and invites collaboration. Humor opens the door. Craft earns the trust.

See our funny business

Transparent Process

We believe great work doesn’t require ego, chaos or overcomplication.

When the process is clear and the set feels calm, the work gets sharper, funnier and more memorable.

That’s our advantage. Serious craft, with a wink.

Discover our services

Director briefing the film crew with printed shot lists at a wooded location

Model posing against a blue studio backdrop while crew watch the shot on a monitor

ONE STOP STUDIO

Since we’re a production company AND we own/operate our studio, we can provide a seamless experience for your next shoot (from video, photo, equipment, crew, all the way through post!)

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Clients and brands we’ve partnered with

Frequently Asked Questions About Originator's Services

Taking an idea can seem complicated, but we can help simplify it. If we haven’t answered your question here, don’t be shy! Shoot us a message and we’ll get back asap!

Contact

Working with us

I have an idea for a commercial, event, or branded video. Where do I start?

Start with a conversation. Send us a brief, a budget range, or even just a vague idea scrawled on a napkin — we'll help shape it from there. We offer a free discovery call to talk through your goals, timeline, and whether we're the right fit. No pressure, no pitch deck.

How do I know if Originator is the right production company for my project?

If you're looking for a partner who can handle creative and production under one roof, has deep experience in comedy and branded content, and won't make your agency look bad in front of a client, we're probably your people. We work best with brands and agencies who want high-quality work without a high-stress process.

Do you work directly with brands, or only through agencies?

Both. We partner with marketing agencies, in-house creative teams, and brands directly. We're agency-fluent and brand-friendly, and we adjust our process accordingly.

BUDGET & PRICING

How much does a video production project cost?

It depends on scope, but here's an honest range: branded commercials and social content typically run from $15,000 to $150,000+, depending on crew size, shoot days, talent, locations, and post-production complexity. Comedy specials and live event productions vary widely. We don't have a minimum, but we'll always tell you upfront if a budget isn't realistic for what you're trying to accomplish.

How do you structure your pricing?

Most projects are quoted as flat project fees that cover pre-production, production, and post. For ongoing content relationships, we also offer retainer arrangements. We'll break down exactly where your budget is going so there are no surprises.

Can you work within a fixed agency budget?

Yes, and we're good at it. Tell us what you have to work with and we'll tell you honestly what's achievable. We'd rather have that conversation early-on rather than later. 🤗

SCOPE & CAPABILITIES

Do you handle big productions or small ones?

Both, genuinely. We've run single-camera shoots with a crew of three and multi-cam live broadcast productions with a crew of 50. The common thread is the same senior leadership on every project regardless of scale.

What types of video production do you specialize in?

Our core specialties are branded content and commercials, comedy specials and comedic content, live event and broadcast production, social media video, post-production, and VR experiences. Most of our projects blend at least two of these.

Can you handle national campaigns, not just regional work?

Yes. Our work has aired on Netflix and Amazon Prime and run in national brand campaigns for clients including Nike, YouTube, Red Bull, and Facebook. We have relationships with some amazing crew members across the US and internationally, and we’ve produced videos in every major continent (except Antiarctica, but she’s on our list).

Do you produce content for specific platforms like Instagram, TikTok, or YouTube?

Yes. We can deliver platform-optimized cuts and formats alongside your primary deliverable - vertical edits, shorter social cuts, thumbnail variants, and more. Just tell us where it's going and we'll plan for it from day one.

Do you offer post-production only, or do you have to be involved in the shoot?

We can handle post-production as a standalone service - editing, color correction, and sound. That said, our best work happens when we're involved from the start, because the decisions made on set directly affect what's possible in the edit.

The studio

Do you have a studio space, and can we use it for our shoot?

Yes. We own and operate a studio in East Austin that's available for client shoots, photo production, and equipment rental. Because we're the production company and the studio, the coordination is seamless — one point of contact for everything.

What equipment do you work with?

We run everything from nimble Sony FX cinema packages for fast-moving shoots to ARRI motion-picture packages and multi-cam live broadcast systems for larger productions. We match the technical toolkit to the project, not the other way around.

COMEDY & CREATIVE

Does my video have to be funny to work with Originator?

Not at all. Comedy is our sharpest edge, but it's a sensibility more than a requirement. What it really means is that we know how to make content that's engaging, human, and watchable, which is useful for every type of project, funny or not.

Can you help us write the script, or do you only shoot what we bring you?

We can do both. We're happy to execute a fully developed concept from your creative team, and equally comfortable coming in at the idea stage to help develop the script and creative direction. Some of our best work started as a one-line brief.

How much does an average video cost?

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Do you do big or small productions?

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I have an idea for my commercial, event, or experience. What now?

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What is your area of operation?

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How big is your team?

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What is VR Development?

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