TURNING AN IDEA INTO A GREAT VIDEO
GET YOUR AUDIENCE’S ATTENTION
That subheader text wasn’t a mistake. It was purposely devised to show off our amazing scat-to-text ability….but really it was to get your attention, set the tone with a laugh, and hopefully convince you that there's more gold to behold!
LAY OUT THE STRUCTURE, WITH A TWIST
Introduce what the main focus of the video is, why we’re watching and what benefit the viewer will receive if they watch it (all the way through). But WAIT! Your video, idea, method, perspective, jenesequa is different! Tell them why.
FEED THEIR BRAIN AND SOUL
This is where most videos would start. But with the combination of working with Originator’s creative team and your awesome idea, they’re excited to watch this party of-a-video. This is the meat and potatoes of your message. We can help craft this into the fun, interesting and engaging commercial, brand video, social ad, event video, or experience that it was meant to be.
GRATITUDE AND HOPE
We call this the button in our comedy sketches. It’s an unexpected gift of laughter to sustain the laughter after the video ends. It can be a, thanks for watching, call to action, wow-moment, or a goat scream. Regardless it gives the viewer a feeling of hope and trust that future videos will be worth their valuable time.





















