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Originator's Social Media Video Production Services

Originator produces social videos and ads for brands that want the right kind of social engagement. We understand that creating something that is intriguing enough to watch past 8 seconds is hard, which is why we treat social as its own craft.

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What is Social Media Video Production?

Social media video production is content built for the platform it lives on, whether that’s Instagram, YouTube, TikTok, Facebook or Zizzlebop. Intriguing visuals, the right pacing, and a hook fast enough to survive the first two seconds of a scroll can make or break a social ad campaign. We pride ourselves in creating videos that don't feel like ads; They feel like social gifts that make you want to know more about the brand in hand.

Originator's Approach to Social Media Video Production

A 30-second broadcast spot and a 9-second Reel are not the same assignment, so we don't treat them that way. We plan for the platform from day one, with vertical coverage on set, hooks built for sound-off viewing, and edits paced just right. 

We do the research to craft what’s right for your brand, whether it’s a funny and relatable hook, a story worth sharing, or a pleasant gift of information or entertainment that rewards viewers from the start. We make content that intrigues people to follow without asking for it.

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Built for the Scroll

We understand the assignment: win their interest in under 8 seconds. Why bull riding and social media are similar and different at the same time is beyond us! We create content with the feed in mind from the start: vertical coverage, fast hooks, and pacing built for a thumb that's itching to move to the next.

Platform-Native, Not Platform-Ported

A spot built for TV and dropped onto Instagram doesn’t always do the trick. We take the time to create the right look paired with the right story, in the right format.

Sound-Off, Story-On

About 60% of young adults watch social videos in the bathroom. (NYPost) You’re gonna want that sound of and captions on. We build in captions, visual clarity, and pacing that carries the story even when the sound is off.

Comedy Travels Fast

Our comedy background is a genuine advantage in social content. Humor is some of the most shareable content on any platform, and we help our clients find their funny.

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Why Choose Originator for Social Media Video Production

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10M+ VIEWS

We make content that crosses 10 million organic views on the reg.

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PLATFORM-OPTIMIZED CUTS

Vertical edits, cut options for AB testing, and thumbnail variants delivered alongside your primary deliverable.

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COMEDY-FIRST INSTINCTS

Built from nearly two decades of writing and producing content made to be laughed at and shared.

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