Project overview
A short comedic spot with smarts
Literati, a monthly book delivery service, asked Originator to produce a campaign that highlighted their brand in a comedic way. We wrote a bunch of treatments, and "Big Words" was one of the big winners.
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Our Approach
“Big Words” was just as much fun to write as it was to shoot. We kept the scene short and sweet, and let the actor’s do their magic.
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The Outcome
The spot was a hit! It performed over Literati’s expectation online, and was green-lit to a tv add soon after. A big thanks to our amazing cast and crew for keeping the set fun and safe.
And we won a Telly for best use of comedy!
Credits
DIRECTOR
Derek Gildersleeve
PRODUCER
Willie Rockefeller, Kelly Webster
CAMERA OPERATORS
Scott Clark, Stefan Allen
1ST AD
Kari Burke
EDITOR
Matt Pearson
DAUGHTER
Ionie Moon
MOM
Amber Bartlet
DAD
Michael Jastroch
SON
Grant Malcolm
