The Knock Block
Knock on wood
Project overview
World’s Greatest Extra lands first lead role in bizarre new product video
Innovaum is a design firm specializing in a comprehensive “one-stop-shop” approach to get ideas and inventions to market. They came to Originator with an ask: create a video that shows people what we do. So we put on our creative hats and decided to do something a little different...
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Our Approach
We developed a concept for a bizarre product you didn’t know you needed, and got the legendary extra, who you may also recognize from several Superbowl ads, Jesse Heiman to star in this launch video that raised awareness about Innovaum while offering viewers a hilarious glimpse into the world of the superstitious.
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Credits
PRODUCER
Derek Gildersleeve
DIRECTOR
Willie Rockefeller
CAST
Tiggy Touchwood - Jesse Heiman | Tom/Dad - Jeff Brody | Golfer - Rommel Sulit | Rock Knocker Climber - Elizabeth Maxwell | Climber Bro - Derek Babb
Donny (Driver) - Scott Gibbs | Dwayne (Window Knocker) - Lucas McCutchen | Nolan (The Hero) - Jayden Franklin | Backwoods Adult - Sarah Sharp
Backwoods Adults - Carlton Caudle, Charles Walderp | Backwoods Kids - Angus Sharp, Stella Sharp | Mom - Julia Barnett | Young Suzie - Madeline Guilbot
Billy - Brody Stowers | Adult Suzie - Kelsey Pribilski | Dennis - Austin Hafsi
CREW
Editor/Colorist - Matt Pearson | Production Design, Wardrobe - Kelly Webster | Assistant Producer - Kari Burke | Director of Photography - Scott Clark |
1st AC - Jason Head | Gaffer - Ben Oliver, Axel Alarcon | Grips - Stefan Allen, Mike Jiminez | Sound Tech - Karlo Montano | Sound Design - Travis Kennedy
Casting - Sarah Dowling | VFX Supervisor - Ray Pena, Greg Omelchuck | VFX - Jonathan Mayo-Buttry | Hair/Makeup - Anna Fugate-Downs, Madison Miller
Production Assistant - John Jackson, Danielle Moccia | Lead Rigger - Nick Fuentes | Assist. Rigger - Drew Hayes | Set Builder - Denny Todd
