YouTube came to SXSW to put its creators front and center, with an activation built to give them a stage and a platform to share their stories. Good Sense brought us on as their production partner to capture all of it: the activation itself, one-on-one creator stories, and panel coverage from the heart of the festival. The booth itself doubled as a model of the Hot Ones’ set, where people could take photos of the iconic setup, highlighted by a Sean Evans appearance in the flesh. 

We shot in mixed formats, including vertical for social, so every moment was ready for wherever it needed to live. The recap captured the energy of the event itself, and we filmed over 30 creator stories we were thrilled to help tell.

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