Red Bull Doodle Art VR
Red Bull takes the art off the page and into the virtual
Project overview
Archrival came to Originator with a simple ask: put an artist inside a virtual painting. For Red Bull's Doodle Art campaign, the story follows a young artist's doodling journey across a series of platforms, ending with her stepping into a VR headset and painting in three dimensions. Our job was to make that last leap feel as magical on screen as it does inside the headset.
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Our Approach
Working closely with Archrival, we filmed the mixed reality content on a full green screen setup in our studio. A tracked camera on a gimbal moved in sync with the virtual world, so we could follow the artist through her painting as it took shape around her. The result puts the viewer right inside the artwork, watching every brushstroke happen in real time.
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The Outcome
The final piece delivered exactly what the brief asked for: an artist and her work in the same space, with nothing between them. Projects like this are why we got into mixed reality in the first place, and it's a joy whenever a creative team trusts us to bring something this imaginative to life.
