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Originator's VR Production Services

Originator builds immersive, interactive experiences that audiences become a part of.  We’ve been at it since the beginning of VR and we’re still fascinated by it. We provide fun, and generally gamified experiences that allow the audience to interact with the brand or product, in an unforgettable way.

What is VR Production?

A VR experience is an interactive, three-dimensional environment a viewer can explore in a wireless VR headset such as the Meta Quest. It turns a brand activation into something people participate in, not just observe. Our experiences can be informative, can involve interactive gaming and high scores or can teleport the audience to anywhere in the universe.

Originator's Approach to VR Production

We treat VR the same way we treat every other format: start with the story, then build the technology around it. Whether it's a fully explorable retail environment or brand activation in front of a festival crowd, the goal is proof through participation, letting people experience the idea firsthand instead of being told about it. Our experiences are generally used at public events with the headset POV displayed on a nearby screen. This allows passerby engagement and a steady flow of participants, (ie. potential customers in awe).

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Story First, Technology Second

We don't build VR for the sake of the tech. Every experience starts with what we want someone to feel when they take the headset off.

Built to Be Explored

Using photogrammetry and/or full 3D world-building, we create environments people can genuinely explore, play and fully immerse themselves in.

Reusable and Re-brandable

We build modular systems that can flex across activations, sponsors, and events, so the investment in a VR experience keeps paying off for events for years to come.

Proof Through Participation

The best way to prove a product or platform works is to let someone experience it themselves. Schedule an in person VR demo by getting in touch with us!

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Why Choose Originator for VR Production

1
TRULY FUN VR GAMEPLAY

We make custom VR experiences & games that incorporate your branding with interactive games that are actually fun to play.

2
EVENT READY

Every experience comes with packaged VR headsets, ready to hit the road on any event, tour or showfloor. We provide technical support and training for every experience we develop.

3
EXPERIENCE > VIEWS

We call it an experience, because it’s memorable. We create a world that your audience is living through. It’s waaay more memorable than a video, and certainly beats a free koozie.

Case studies

Whole Foods VR

VR

Red Bull Doodle Art VR

VR

AMD Ryzen VR Launch

VR

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